9. Data-Driven Content Creation

With access to a wealth of shopper data, Highly Buzzed Media empowers retailers and brands to create data-driven content that resonates with specific audiences. By testing and refining different types of creative, retailers can optimize their messaging to achieve higher engagement and conversion rates.

Example: A large clothing retailer runs A/B tests on two different sets of video ads for their new fall collection—one focused on style inspiration and the other highlighting product durability. Through Quividi’s data analytics, they find that younger shoppers respond more to style-focused ads, while older demographics prefer content that emphasizes educational content on material and sizing.

Based on these insights, the retailer customizes future campaigns to highlight the most relevant message for each demographic, increasing engagement across all age groups.

Data-driven content ensures that retailers maximize the effectiveness of each campaign by delivering the right message to the right audience.