4. PERSONALIZED SHOPPER EXPERIENCES
Creating personalized experiences is key to increasing customer satisfaction and retention. Highly Buzzed Media allows you to tailor content to individual shoppers based on their past behaviors and current context. Personalized ads help connect with customers on a deeper level, leading to more meaningful interactions.
Example: In a clothing store, the platform recognizes a returning customer from their previous visit through a loyalty app integration. The customer had previously browsed the store’s summer dresses but didn’t make a purchase. During their next visit, as they walk by a digital screen, it displays a personalized message highlighting a sale on men's and women's blazers, explicitly focusing on the style the customer had looked at on the rack as measured by a computer vision-enabled screen.
This personal touch prompts the customer to reconsider and purchase, resulting in a 20% increase in conversions from returning shoppers. Personalized content enhances the shopping experience, making customers feel seen and valued, increasing spending and loyalty.