Lesson 1: CONNECTED TV OF THE FUTURE

⚡️ Highly Buzzed Media: The Future of In-Store Screen Advertising

In the fast-paced world of digital advertising, standing out requires more than just catchy jingles and bold visuals. Today’s shoppers are smarter, more discerning, and more connected than ever before. As advertisers increasingly prioritize off-site opportunities, retail media spending is projected to skyrocket to $55 billion this year. Yet, with that rise comes persistent challenges—making sure the ads not only resonate but are timely and relevant. That’s where Highly Buzzed Media steps in, taking in-store screen advertising to a whole new level.

At Highly Buzzed, we’re not just delivering ads—we’re delivering the right message, at the right moment, to the right customer. Gone are the days of Connected TV (CTV) playing ads for products that may or may not be available in-store. Our technology goes beyond by merging in-store programming with programmatic digital out-of-home (DOOH) advertising, offering advertisers a true omnichannel experience.

⚡️AI-Driven Targeting: Right Ad, Right Time

Leveraging our proprietary tech stack, we can promote items based on real-time inventory levels, demographic data, and a host of other granular insights. Our advanced AI and computer vision technology don’t just play ads—they trigger ads based on who’s standing in front of the screen. Shoppers receive targeted, personalized messages that are directly relevant to the products they're interested in, increasing the likelihood of conversion and leaving a lasting impression.

For advertisers, this means their ads are no longer passive, irrelevant spots in the background but active, engaging tools that capture a shopper’s attention when it matters most—right at the point of purchase.

⚡️ Going Beyond Programmatic: The Power of First-Party Data

While both CTV and retail media network programmatic advertising offer targeted digital video placements, the key difference lies in the data. CTV provides broad audience reach across streaming platforms, but Highly Buzzed’s in-store screens capitalize on first-party data.

With the deep insights provided by retailers’ proprietary data, we deliver hyper-relevant ads, integrating real time data insights from the store and customer, that drive conversions and footfall impressions, maximizing the effectiveness of every marketing dollar.