10. BOOST AWARENESS & SALES AT THE COUNTER
Retailers, especially those in highly regulated industries, often face challenges when it comes to moving certain inventory quickly. Whether it’s due to overstock, underperforming promotions, or customer unfamiliarity, slow-moving products can create cash flow challenges. This is where Highly Buzzed Media comes in—leveraging digital screens and cooler screens in-store, offering a dynamic way to highlight and educate on products, drive awareness, and encourage purchases.
By integrating with inventory and machine learning AI, smart ads can lead to confident recommendations and higher conversion rates, especially for lesser-known or overstocked & bundled items.
Example: A brand awareness campaign that moves the new inventory and allows the retailer to avoid steep markdowns or losses associated with holding stagnant stock due to lack of awareness.
The client feels empowered by highly targeted, educational advertising, AND the retailer boosts revenue and maintains healthy profit margins, proving the power of timely and relevant in-store media.