10 WAYS HIGHLY BUZZED MEDIA DRIVES IN-STORE ROI
6. INTEGRATION WITH POINT OF SALE (POS)
Highly Buzzed Media’s platform integrates seamlessly with a retailer’s POS system, allowing a full view of customer journeys from ad exposure to sale. This data connection enables retailers to track which digital ads convert to purchases, providing invaluable feedback for optimizing future campaigns.
Example: In a fast-paced convenience store, digital ads promote specific snacks and beverages. As customers make purchases, the POS system logs which ads were viewed just before the sale, offering a clear picture of how well each promotion performed, drilling down to customer demographics,
Over time, the store notices that ads promoting bundle deals for snacks and drinks lead to a 30% increase in the average transaction value. The store can continually refine its promotions by linking ad exposure to sales data, ensuring maximum ROI from each campaign. Additionally, each impression is valuable to advertisers in the ad stack and that reporting is delivered in real time.