10 WAYS HIGHLY BUZZED MEDIA DRIVES IN-STORE ROI
8. ENHANCED CUSTOMER INSIGHTS
Data is the backbone of modern marketing, and Highly Buzzed Media provides retailers with deep insights into customer behavior that go beyond basic demographics. Retailers can track foot traffic patterns, dwell time, and product interactions to understand how customers navigate the store and what content drives their behavior.
Example: In a popular highly trafficked urban spa, digital screens show targeted content for the spa’s own line launching a new product. Foot traffic analysis reveals that customers who linger near the screen advertising are more likely to purchase based on that lifestyle content.
The store adjusts its marketing to emphasize content during peak lunch shopping times, resulting in a 20% lift in sales for that product category.
By leveraging these customer insights, the retailer tailors its content strategy to maximize impact at every point in the shopping journey.