Lesson 3: ANALTICS WITH QUIVIDI

Following their sister company in Australia, Westfield USA decided to equip all of its new 450 screens in the USA with video sensors and Quividi technology in 2017 and has remained successful every year since.

Quividi is the pioneer and World’s #1 in AI & Computer Vision based platforms providing real-time audience measurement & shopper engagement for Digital Out-of-home (DOOH) & Retail.

DOOH and Retail Media publishers leverage Quividi’s first-party, real-time audience impressions to trade their inventory using traditional and programmatic (pDOOH) channels. Retailers and Brands use Quividi’s high-fidelity footfall and engagement analytics to optimize conversion at key touch-points along the physical shopper journey. 

Quividi’s platforms are Data Protection by design and support large-scale deployments, analyzing billions of anonymous shoppers monthly across tens of thousands of screens and points of purchase (POP).